21 April 2015: Google has changed the way they rank natural search results to favour mobile responsive websites

GoogleLogoToday Google has released a new update to its search engine which dictates that mobile-friendliness will now be an important factor in determining where your webpages appear on natural search results.

This is set to be a more dramatic change than the previous Panda and Penguin updates and is being governed by statistics revealing a significant upward shift in the use of mobile devices to browse the web, which now exceeds desktop usage.

Therefore, if you rely on natural search engine traffic to drive a significant volume of quotes or sales, you may need to be prepared to invest in developing your website to be more mobile-responsive.

If natural search rankings are important to you – what should you do?

  • Only use content that is playable on all devices
  • Don’t block CSS, JavaScript and image files
  • Increase your page load speed
  • Avoid using any software that is not common on mobile, such as Flash
  • Check all your redirects are working properly
  • Use mobile centric 404s and try to avoid irrelevant cross-links

Is your website mobile responsive?

If you want to find out if your website pages (not just the Home Page) passes Google’s mobile friendly update, if you have only a few pages you can do this manually at https://www.google.com/webmasters/tools/mobile-friendly/

If you have too many pages to check manually, connect your website with Google Webmaster Tools and on the “Search traffic” tab on the left you can find “mobile devices support”. Here you can check the full report, and you will get notifications if there’s any problem with mobile devices support.

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