LV=, for the fourth year in a row.
LV= has been ranked 1st in the YouGov BrandIndex BestBrand Insurance and Investments Buzz Rankings for 2015.
YouGov’s BrandIndex run 4,000 daily interviews and asks respondents their views about brands. ‘Buzz’ scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. And for 2015, LV= were ranked as having the most positive responses in the Insurance and Investments category, beating the likes of Direct Line, Churchill and Aviva.
This is great news to kick off 2016. To find the full YouGov BrandIndex rankings across all industry categories click here.