Terms of Use

Please take a moment to read our website Terms of Use.

Terms of use and privacy policy of the LV= Broker website (“the Website”)


“You”, “Your” means you as a user of this Website
“Us”, “Our”, “We” means Liverpool Victoria Friendly Society Limited and any of its subsidiaries and trading names or styles of such subsidiaries

These terms apply to the use of the website by You as an authorised insurance broker. By using the Website You confirm that You are an authorised insurance broker and agree that You have read and are bound by these Terms. If You are not an authorised insurance broker and/or do not agree to be bound by these Terms as set out below, You should not use the Website.
Separate terms and conditions apply to all Liverpool Victoria products and services.

Copyright, Trademark and Website Content

You acknowledge and accept that all copyright, trademarks and all other intellectual property rights in all material or content provided as part of the Website belong to Us. You may download material from the Website for Your own use and to complete applications for Our products only. No right, title or interest in any downloaded material is transferred to You by such downloading.
Any other use of the material and content of the Website is strictly prohibited and You agree not to copy, reproduce, transmit, download, frame, publish, display, distribute, commercially exploit or create derivative works of such material except with Our prior written consent. The use of any of Our logos or branding without Our express written consent is strictly forbidden.

Our Liability to You

While We will use reasonable endeavours to ensure the accuracy of any information published on the Website, We do not make any representations or warranties of any kind with respect to the Website or its contents and We disclaim all representations and warranties.
Reasonable steps have been taken to protect the Website by the use of anti virus software but We make no representation that the Website will meet Your requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the Website or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy or reliability of the materials. We will not be liable to You for any loss of content or material uploaded or transmitted through the Website.
We reserve the right to alter products or product information from time to time and may alter the information available on or through the Website in this regard.
Neither We nor any of Our directors, agents or employees will be liable for damages arising out of or in connection with Your use of the Website. This is a comprehensive limitation of liability that applies to all damages of any kind, including, without limitation, compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss or damage to property and claims of third parties. Notwithstanding the above, We do not exclude any liability for death or personal injury resulting from Our negligence or that of Our directors, agents or employees.
These disclaimers do not attempt to disclaim liability for matters which cannot be excluded under any applicable English law.
The Website contains links to other websites. We cannot guarantee that these links or websites will work and We do not accept responsibility for the contents of any other websites to which there is a link. Please read the privacy statements and terms of use upon entry to a linked website as a matter of practice.
The information on the Website may not include all Liverpool Victoria products.


You agree to fully indemnify Us immediately on demand from and against all claims, actions, liability, losses, costs and expenses, including legal fees arising from any breach by You of any of these Terms or any other liabilities arising out of Your use of the Website.

Our Rights

We reserve the right at any time to modify or withdraw, temporarily or permanently, the Website or any part of it without notice to You and We will not be liable to You in any way for any modification or withdrawal of the Website.
We reserve the right to modify these Terms without reference to You. Any such modification will be published on the Website and You are requested to check these Terms from time to time to ensure that You have seen the latest version of the Terms. Continued use by You after modifications are posted on the Website constitutes Your acceptance of the revised Terms.
We reserve the right to monitor the information submitted to the Website.

Data Protection and Privacy Policy

All data submitted to the Website will be subject to the Data Protection Act 1998 (“DPA”) and We are the Data Controller, as set out in the DPA. Where You submit any data to the Website you consent to Our processing and storage of such data.


The Website uses cookies. A cookie is a small piece of data that a website stores on Your computer’s hard drive following a visit to that website. The cookie contains information about You collected when You visited the Website, for example, which pages You visited and which products and services You expressed an interest in. The next time that You visit the site, it will use the cookie to identify that You have visited before.
We will use cookies to ascertain and remember Your preferences for different types of information following a visit to the Website and to track Your progress through the site. We will then process this information to try and enhance Your experience when using the site. For example, it may enable Us to avoid showing You information or screens which You have already seen or to offer You information which We think You may be interested in, based on Your previous visits to the Website.
If You do not wish Us to place cookies on Your computer’s hard drive it is possible to adjust Your browser settings to turn the cookies off. This may affect Your ability to access some parts of the Website.

Find out more about cookies on our site

The information on the Website applies to residents of the UK only (not including the Channel Islands or the Isle of Man) – please check individual products for further details.
The right of any person to enforce any of these Terms under the Contracts (Rights of Third Parties) Act 1999 is excluded.
We shall not be liable to You where performance of any of Our obligations to You is prevented, frustrated or impeded by any circumstance or cause beyond Our control.
If any part of these Terms is found to be unenforceable as a matter of law, all other parts of these Terms shall be unaffected and shall remain in force.
These Terms shall be governed by and construed in accordance with English law and the English courts shall have non-exclusive jurisdiction over any disputes between us.

Information about Liverpool Victoria Friendly Society Limited

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 202965. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333

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